About Us

Allow me to introduce myself, I am Chad Dagdick, a young individual driven by a profound passion for the great outdoors. Nature's wonders have always captivated me, particularly the art of fishing.

As the proud founder of Dags Lures, a Canadian-owned and operated company, I have embarked on a journey to bring my dreams to life. Hailing from the charming city of Winnipeg, Manitoba, I was fortunate to be raised in a family of avid outdoor enthusiasts, with fishing holding a special place in our hearts.

Throughout my fishing escapades, I often found myself frustrated by the constant entanglement of my lures and the heartbreaking loss of expensive equipment. Dissatisfied with the existing options available in the market, I decided to take matters into my own hands. It was then that I made the bold decision to create a line of top-tier fishing lures from scratch.

From the very foundation of each lure, including the intricate internals, to the meticulous design of our captivating paint schemes, I personally oversee every aspect of the manufacturing process. My aim is to provide high-quality products at an affordable price, ensuring that the joy of fishing is accessible to all.

Putting my creations to the test in the autumn of 2017, I began selling them to the public in early 2021. The overwhelming support and resounding success we have achieved thus far have propelled us to where we stand today – proud purveyors of tournament-grade lures.

Here at Dags Lures, our ultimate objective is to satisfy you, our valued customer. We deeply understand the significance of delivering excellence in every aspect of our products. When you are delighted with your purchase, we know we have accomplished our mission.

Rest assured, our commitment to excellence is unwavering. We exclusively utilize top-notch components, materials, and craftsmanship in the creation of our exceptional line of lures and tackle.